Continued…Grand Canyon to Sedona Road Trip

Flagstaff > Slide Rock > Bell Rock Loop > Pink Jeep Tours > Sedona > Meteor Crater Landmark

That evening we headed down to Sedona but stopped in Flagstaff along the way. We stayed in a clean Courtyard Marriott right off the interstate https://www.marriott.com/hotels/travel/flgcy-courtyard-flagstaff/?scid=bb1a189a-fec3-4d19-a255-54ba596febe2. A continental breakfast was included and there is a small, indoor pool. The scenery from Flagstaff to Sedona along 89A is AMAZING. It is winding road, covered in big evergreens, and absolutely beautiful. We decided to stop at Slide Rock State Park and boy, am I glad we did! This was by far my son’s favorite part of the whole trip. It’s a beautiful spot to explore and go swimming, including sliding down the red rocks. Capped off with a ridiculously big ice cream cone. Get there early. There is a line, it’s busy and I am sure they have a cut off limit.

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Swimming Hole @SlidingRockPark
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It is slick. Best to ride down on your backside. Even with gripping water shoes, like Keens, you may slip and land on a hard rock. Not recommended for the fragile.
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Ice cream pit stop is a must-do.

Then we headed into Sedona. Again, more amazing scenery along the way.


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We stayed at Orchards Inn in Sedona and the view from our room was great! See pic below. It is also very close to the entrance in the town. And not far from the shops and restaurants. They had a picturesque pool overlooking a valley. https://www.orchardsinn.com/?utm_source=google&utm_medium=organic&utm_campaign=business_listing.

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One major reason we came to Sedona was to hike and learn a lot about geology. It had all of that. Sedona is just beautiful and if you are into all things “earthy” and “artsy” then this is the place for you as well. My Mom taught my son the different types of rocks as a toddler, so despite proclaiming I would never spend money on a rock, it happened. Labradorite….lapis lazuli…..How many can you name and identify? Better yet, how many can you spell correctly? Apparently, none for me .

Bell Rock Loop

Bell Rock Loop is a simple, flat, 3.5 mile hiking trail with great views and climbing rocks is you so desire. Perfect for the grandparents and kids alike.

 As you can see, there are options for every level so if 3.5 miles is too much, you can choose a shorter route. It cost $5.00 to park a vehicle.

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 Just playing in the dirt. Isn’t this what real childhoods are all about?

 Chapel of the Holy Cross. We saw a coyote when driving up. 

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One thing different that we enjoyed was the Pink Jeep Tours in Sedona. I liked it because we got to meet some other families and it gave us a different “perspective” of the rocks. Plus, its like what I imagine monster truck drivers do except on rocks. I only wish the tour was longer. 

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The rocks look amazing wet.
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 Rain on the rocks. Just beautiful. 

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Fossil spotting and the shifting of rocks.

Last stop before heading back to Vegas was the Meteor Crater Natural Landmark. The visitor center was very good and the crater was… enormous. I just wish you could get down closer to it because you can’t fully appreciate how large it is from above. 

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What if a COVID-19 tracking app was as popular as Pokemon Go?

As a public health practitioner, contact tracing is a vital tool and measure used to track and contain the spread of COVID-19. A few countries are using tracking apps to help with contact tracing and slowing the spread of COVID-19. But even within those countries, more participation is needed in order for the apps to be most effective. Given participation is voluntary, how to you increase their popularity and usage?

In this article, “Contact tracing apps: a behavioural economist’s guide to improving uptakehttps://theconversation.com/contact-tracing-apps-a-behavioural-economists-guide-to-improving-uptake-137157 , Drs. John Hawkins and Ben Freyens, from the University of Canberra gives us a few “nudges” in the right direction.

Summed up, here are top tips for applying behavioural economics for uptake in contact app tracing, and my own tips using other behavioral science theory.

Photo by Suzy Hazelwood on Pexels.com

Top Social Marketing Nudges for Contact Tracing Apps

1. Repetition in Messaging. Repeat consistent messaging. Messages are reminders. Applying the Transtheoretical Model, if people have made a commitment (the Maintenance Stage), reminders are important to keeping commitments. “They” say it takes 30 days to form a habit. A one time decision doesn’t seal a long time behavior change.

By repeating messages, you are also reminding potential users in the “Preparation Stage” to try out the app and can motivate users in the “Contemplation Stage” to move into the Preparation stage.

2. The Messenger. Chose them wisely. They are vital. In order to build trust with users, you must have a trustworthy messenger.

3. Social Influence. Normative beliefs. Observational Learning. Communicate what people are doing and how they are doing it. It educates and informs while shaping the social norm. For increasing users on tracking apps, now would be a good time look at how the Diffusion of Innovation theory could increase new users. Tap into what “innovators” are saying and doing to generate new buzz around the product.

4. Incentivize. Insurance companies using tracking apps can offer discounts on insurance or products for amount of trips taken and distance traveled. I know if my health insurance company offered me a $5 monthly rebate to use an app, I would. What if we got a coupon or rebate for ordering groceries and local food take out online? Count me in! Already companies are wavering delivering fees and restaurants are offering special discounts for curbside pick up.

Singapore launches contact tracing mobile app to track coronavirus ...

If you are curious what COVID-19 tracing apps are available for you area, here is a list of a few I have found:

Australia – CovidSafe

Hong Kong- StayHomeSafe

Signapore – TraceTogether

Israel – Shield

Utah, US – Healthy Together- COVID-19

North Dakota and South Dakota, US – Care19

PrivateKit (MIT) – allows you to share your tracking if you would like, can you where ever you are.

Norway – Smittestop

UK (currently under trial in Isle of Wight) – NHS Covid-19

South Korea – Corona100m

Other articles related to contact tracing include:

Curbing Coronavirus With a Contact-Tracing App? It’s Not So Simple.

https://www.wsj.com/articles/curbing-coronavirus-with-a-contact-tracing-app-its-not-so-simple-11588996809

How Europe splintered over contact tracing apps

https://www.ft.com/content/7416269b-0477-4a29-815d-7e4ee8100c10

Tech expert warns government shouldn’t rely on untested apps for contact tracing

https://wjla.com/news/spotlight-on-america/tech-expert-warns-government-shouldnt-rely-on-untested-apps-for-contact-tracing

Health Officials Say ‘No Thanks’ to Contact-Tracing Tech

https://www.wired.com/story/health-officials-no-thanks-contact-tracing-tech/

Happy Tracing!

Using Company Clout To Drive Social Change

Recently I read a great article, “Marketing Meets Mission” https://hbr.org/2020/05/marketing-meets-mission on how companies, such as Carling Black Label Beer, are using their brand to help promote social change. Written by Myriam Sidibe for the Harvard Business Review, she explains how marketing can be used to change social norms and adopt positive new behaviors, such as handwashing. This growing corporate trend generates “shared value” or when companies build economic value in ways that promote social good. Creating social impact does not just equate with brand awareness and profit, but it can “energize employees”, promote positive social norms, and improve social, environmental and physical well being. Take a look at the article to see some great examples from companies doing great social good, and how other companies can incorporate the “purpose tree” to create “brand advocacy”.

I will definitely be picking up a copy of Myriam Sidibe’s new book, “Brands on a Mission: How to Achieve Social Impact and Business Growth Through Purpose” https://www.amazon.com/Brands-Mission-Myriam-Sidibe/dp/0367428334

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