Behavioural Science application in the UK. Interview with Dr. Rowena Merritt.
Dr. Rowena Merritt is a research fellow from the University of Kent, a Doctor of Philosophy from the University of Oxford, an affiliate professor at the University of South Florida, and Director of the National Social Marketing Centre.
Today she sat down to a Zoom meeting with me where I was able to ask her some questions relating to how the UK has applied behavioural science towards its policy and strategy during the current COVID-19 pandemic. She graciously answered some questions and we were able to compare applications of social marketing between the two countries, as well as hopes for ongoing lessons learned.
A big thank you to Dr. Merritt and I apologize for the rushed editing. I wanted to get the interview out as soon as possible, and I am not an expert on Premiere Pro…yet 🙂